Homeless-to-25th Wealthiest American (amazing story)

I have never made this kind of opportunity available to my reader. I am not sure I will again. I believe this story is so compelling that I want you hear to hear first hand how someone took themselves from eating out of trash bins and living under a bridge to becoming a billionaire.

Let me cut to the chase, because time is of the essence.

 During the last government bailout of banks (the Savings & Loan crisis) my friend, Bill Bartmann, went from bankruptcy-to-billionaire.

 He’s lived what is arguably the most astounding “rags to riches” story in U.S. history. Who else have you ever heard of going from homeless teenage alcoholic high school drop-out, to the 25th wealthiest American???

Most important and relevant to you, the business opportunity that made Bill wealthy beyond belief is now back with a vengeance after being dormant for more than 10 years. Even better, this same opportunity is now available to individuals who know about it and how to take advantage.

This coming Thursday Bill will be my guest on a special invitation only webinar. During our hour together, Bill will share how he accomplished what he did and he will make major announcement to make that for some on the call will be life altering.

In addition, Bill has agreed to explain the specifics of how you can make money from this “down” economy (while helping others). He’s someone to pay attention to, because in one year during a similar “bad” economy, he amassed $182 million dollars in personal earnings.

Interested? Here’s how to get registered:


The Billionaire Nobody Knows: The Astounding Story of How Bill Bartmann Went from Bankrupt-to-Billionaire During the Last Banking Crisis and how he’s doing it again today (this time with partners like you!)

Date: Thursday, August 5th

Time: 2:00 PM EDT/1:00 PM CDT/12:00 PM MDT/11:00 AM PDT

Limit: 1000 attendees (first come, first served)


Or go to http://bit.ly/ronandbill

See you on Thursday Aug 5th!

Ron Finklestein

P.S.  While I promise you will leave this program motivated and also likely with a new path to wealth, I unfortunately can’t accommodate everyone. Our service provider limit is 1000, so if you want to be included go to http://bit.ly/ronandbill right now and get registered. And please exercise the professional courtesy to not take up a spot that someone else would want if you’re not going to definitely attend. Thanks so much!

P.S. Because we all busy please take action now. This webinar fills quickly. I do not plan to send out another notice. If you are interested and cannot make this date and time, please register so you will receive notification of the replay date and time.   

What is the value of the people you know?

What is the value of the people you know?

The One Degree Difference is in the people you know. 

I recently came back from a conference called SANG, short for speakers and networking group.  And I have met several very, very successful people and what was really interesting to me is what I found is that you always perform up to the level of the people that you are working with.

I’ve work very hard to creating some relationships with some of these individuals because I know that I really have to step up my games significantly to bring value.  Let me give you an example, I met Bill Bartmann. Bill is a billionaire. I had known of his material through a company called iLearningGlobal.  He and I were on the faculty there – and his goal setting process is just phenomenal.

I went to this conference specifically to meet him because I knew he was registered. When I met him, I told him all my clients had to watch his videos on goal setting because they were so good. All he said was “That’s great here’s a login to my website take whatever information you need, plagiarize it, copy and use it as long as it provides value.”

As we explored how we might help each other he said “Let’s starts small. Prove to me you can deliver what you say. If you say you can deliver and you do then we can take the next step. If you don’t then there’s no reason for us to talk.”  I loved his directness. He wasn’t mean or malicious.  His comment was not made because it was angry. It wasn’t done out of bitterness.  It was just a statement of fact. What he was really saying was “I am a busy man and I want to work with successful people.  I have a strong need to achieve and if you can help me with that then we can do business, if you can’t we won’t.”

So, thank you Bill for that wonderful piece of advice and for helping me make a one degree shift in my thinking.  I wish more people could so direct and forthright as you. If you read this Bill, please know that I am very grateful for your comments and I promise to be more direct with my readers and clients. I’m passing your advice on to my readers. 

Ron Finklestein
Business Growth
Your Business Coach




ps. Please not Bill I will do what I said I would or you will be the first to know.




[Audio Ends]

Do People Really Care About What You do?

Be the One to Degree Difference. 

I recently had a tooth remove, it require surgery because it is one of those big ones in the back of my mouth. As I was talking with the surgeon before the procedure he was telling me that his wife didn’t really understand what he did. He went on to say, “Most people don’t even care what I do.” 

I look at him and with all the seriousness I could muster, as I’m sitting in this chair waiting for him to operate on me, I said “ I care right now very much”.  I was amazed by the look on his face because he finally understood that people do care about what he does. He got me to thinking, do people really care about what you do. I don’t think they do. 

I think what they really care about is what they will experience when they work with you. What they want to know is what outcomes they can expect in working with you.  I didn’t really care what the oral surgeon did or how he did it.  What I really cared was that he was going to take away the pain that I was experiencing. Since I believed that I was willing to do what he felt was necessary. 

I cared very deeply about what I was expecting to experience in working with him. I did not care at all about how he did it, especially if he wasn’t going to introduce any more pain. I have come to realize that people don’t really care what you do.  What they really care about is what they will experience in working with you.  This should be you marketing message.

So, if you are wondering if people care about what you do, you’re asking the wrong question.  The real question should be “do people care about what they experience in working with you.”  I would suggest to you, if you’re in business, the answer has to be yes or you shouldn’t be in business. 


Ron Finklestein

Your Business Coach



Implementing the One Degree Difference in Marketing!


Implementing the One Degree Difference in Marketing!

“The greater danger for most of us lies not in setting our aim too high and falling short, but in setting our aim too low and achieving our mark.” — Michelangelo

The One Degree Difference: In one critical moment you can change your life with change in a single thought.

It is essential that you implement the One Degree Difference in marketing. When you do this it makes is easy for others to understand: what you do, why you do it, and what is in it for your prospects when they join you as a customer.

How do you implement the One Degree Difference in your business?

1.       Get really clear on who are your best customers/prospects.

2.       Clearly articulate what is in it for your prospects when they do business with you. You might hear this defined as having a unique value proposition that speaks to your prospects.

3.       Make it easy for other to buy from you. You can do this by taking your service (if you are in the service industry) and converting it to a product. This makes it easy for others to understand.

4.       Write educational marketing documents that help others to understand why it is in their best interest to work with you.

5.       Supply endorsement / testimonials to make it safe for them to see your value. These need to come from your clients.

How do you do this?

Ask. Ask your existing customers why they buy from you. Ask others what they look for, specific to your product or services. Call competitors and tell them you are doing research and ask permission to ask them some questions. Be sensitive of their time. My experience is that they will be happy to tell you about their successes.

Lastly test. Surround yourself with a mastermind group or a board of advisors and test your material. Request specific feedback concerning what they liked, disliked, needs changed, added or removed. I find this part to be the most valuable, especially if you have the right people on your board. The right people are people who want you to succeed and are willing to tell you what they think. Park your ego at the door and know the feedback is not personal.

This is especially important if you are experiencing any of the following problems:

·         Prospects don’t understand what you do.

·         You have no trouble getting in front of prospects and you are frustrated because they are not buying from you.

·         You cannot articulate why people should buy from you.

·         You have no clear processes. As a result, you find yourself babysitting your employees and business is suffering.

·         You know the Internet can be a powerful lead generation and sales tool and you don’t know how to take advantage of this powerful tool. What do others do that you don’t?

·         You are frustrated because you do not know what to say or do once you get in front of a prospect.

·         You are afraid. You do not know who to trust. But you know you need help.

Take control and experience the One Degree Difference in your business.

Your Business Coach

Ron Finklestein

The Small Business Success Expert

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The One Degree Difference – Change our Thinking, Change Your Life!

The One Degree Difference
Here is a short 13 minute video that discusses the One Degree Difference and how to implement in your life.
Learn how the one degree difference can change your life easily and effectively.

Comments welcome.

The One Degree Difference @ Yahoo! Video
Ron Finklestein
Small Business Coach
Follow Me On Twitter  http://twitter.com/rfinklestein
Register for my newsletter http://www.rpfgroupinc.com
Follow Me On Facebook http://www.facebook.com/ronald.finklestein

The One Percent Difference – Changing Your Life (and business) One Thought at a Time!

What is the One Percent Difference?

Einstein once said “No problem can be solved from the same level of consciousness that created it.”

What that suggests is that we must take input from others and look at the problem with a fresh set of eyes, with Zen eyes. Stated differently, we must look at the problem with a beginners mind. In a beginners mind there are no preconceived notions about how a problem can be solved; there are just possibilities, without judgment, that can be used to solve a specific problem. 

That begs the question of how do you change your level of consciousness to experience the beginner’s mind?

I believe you can do that through The One Percent Difference.

If we define The One Percent Difference as one new thought that enters your consciousness that change how you think, and hence how you act, you have experienced the One Percent Difference and created the beginner’s mind. This One Percent can make the difference between success and failure.  Over time that small change in thinking can change your life in a very big way.

Massive changes are not needed. Just simply changes. We are looking to achieve a simple One Percent difference in how we view a specific problem so that we can look at it the problem as Einstein suggested, with a new level of consciousness.

 How do we achieve this One Percent Change in thinking? It is not as hard as you think. Two areas that work for most people are getting feedback from our trusted advisors and continuous education. I find my advisors to be essential in thinking differently about my problems and understanding that none of us are without problems.  

From our peers we can experience great change safely. This is because multiple minds and multiple experiences allow for a new way of looking at things. This results in better decisions and safer decisions. The other area is via ongoing education. The best tool I found is www.ilearningglobal.tv. I was so impressed with it I signed up to distribute it. My clients love it. To learn more go to www.ilearningglobal.biz./ronf.

Frankly it does not matter what tools you use, you must act on what you learn. Being part of a great group do no good if you do not act. Having access to the greatest minds is useless unless you apply what you learn.

Try to look at each situation with a beginners mind and make no assumption or judgments about a give situation. Learn from others who have been there either via your mastermind group or a more structure learning environment.  Most importantly take action! Taking action on your new ideas will change your life (and your business).

Ron Finklestein

Professional Business Coach





The One Degree Difference – How to Grow Your Business

In one critical moment you can change your life with no more effort than a shift in a single thought.


I call this the one degree difference! Are you a small business owner who is trying to grow sales and is stuck? Do need someone to help you but you do not have a lot of money and time to waste on long-term, nonproductive meetings? Are you tired of going it alone? If you answered yes to any of these questions then read on. You will be glad you did.


Who Should Attend

1.     Business owner with five or less employees

2.     Home based business owner

3.     Professional who must sell themselves

4.     Anyone who is responsible for growing sales and does not know how or needs some help


Why You Should Attend

1.     Learn the six questions every prospect wants answered about you and your company

2.     Understand the nine behaviors successful people implement daily (and why they are important)

3.     Internalize the one critical issue all business owners must address in marketing their business

4.     See if your business is in danger: The top 10 reasons a business fails


What You Will Learn

1.     How to increase sales

2.     How to change your behavior to get the desired results

3.     Why your peers are essential element in your success

4.     How to think differently about your business

5.     Why personal and professional growth are requirements of business success: The one degree of difference


Here are the details:

3560 West Market St.

Akron, Ohio  44333

Third Floor Conference Room

8 AM to 10 AM

Each Meeting is limited to 10 Business Owners

There is no fee to attend but registration is required. We are limiting attendance for each meeting to 10 business owners to ensure all questions get answered. To reserve your spot contact Ron Finklestein at 330-990-0788 / ron@akris.net or register at http://ssmab.eventbrite.com

March 11, 2010

Register at http://ssmab.eventbrite.com


It is all about results and only results!

I have been running advisory board for several years now and I have been asked why I offer a 100% return on your investment guarantee to the board members.

The answer is simple: we get results.

Let me share with you a case study.

I had a company owner join The Entrepreneur’s Advisory Board because he wasn’t closing any sales. Here are the three steps we took to help him:

1.His advisors had him create a presentation of 30 minutes he would take all his prospects through. This accomplished three things for him:

a.It slowed him down. He knew his product so well that his prospects could not keep up with him. This caused several problems for him.

b.We reviewed the presentation and his delivery for clarity and focus and made recommendation for improvement. During the presentation we had him include specific questions to get the prospect involved.

c.We changed the focus of the sales presentation from “look how great we are” to “here is what is in it for you” when you work with us.

As a result of that approach three things happened:

1.He started to understand his prospects differently. Objections started coming up that he had not heard before. We started to address each objection in turn and craft specific remedies to help the prospect understand better.

2.We saved him a lot of money in marketing because there was no need to leave behind marketing collateral. His prospects understood the product and process and what was in it for them when they worked together.

3.He realized he was selling into the wrong markets

He kept changing his presentation as he learned about his customers and addressed the objections in his presentation.
He changed his market from manufacturers to professional services firms and he determined the major hurtle that prevented his clients from moving forward with him and addressed this right up front in his sales presentation (they were concerned about the amount of time it would take.) He assured them it would take just a few hours and not the weeks of they thought they would need. He backed it up with a guarantee: if it took more time than planned he would reduce his price 10%.
After a lot of hard work his backlog grew to 10 good opportunities. He closed his first big opportunity recently that he expects will put 100K in his pocket over the next 12 months.
It was really fun for his group of advisory to watch the stress leave his body, see the smile come back to his face and watch work be fun again.

Not bad for six months of work.

Do all my clients get these results? Of course not. Not all clients are as coachable. Not all clients will work as hard and not all client will change their behavior when something is not working. He did everything that was asked to do.
Over the course of the next few weeks I will be posting more studies. I do not what you to think this was an accident or a onetime event. It was not.

Call me if you want to see how The Entrepreneur’s Advisory Board can help your business. If you are a business coach or a business consultant and you want to offer an advisory board service to your client please let me know.

Your Professional Business Coach
Ron Finklestein

The World of Marketing Will Change Forever on 12/1/09

The world of marketing will change forever on 12/1/09

As a consumer I understand why the FTC is implementing these rule changes. I am frustrated by the abuse of marketer from all over the globe misrepresenting their products and services. As a marketer I am dismayed because I am an ethical marketer. I have never intentionally misled my readers. With that said, know that a lot of the rules are not clear but here are some of the highlights I took away from the webinar conducted by Joel Comm and Attorney Kevin Houchin. As a matter of nondisclosure I am not a lawyer and I may have missed some very important points. I would suggest you have a lawyer who specializes in marketing creative review your sales letter:

1.    Specifying results in an endorsement is a no no. Even if the results are true it suggests others should get the same results and we know that is not true. Even with the disclaimer “that result may very” does not get you off the hook. Endorsement should reflect what the average person can expect to achieve. This should be interesting because I have no clue on how one would measure that.
2.    If someone is being paid to endorse or sell (or sell) your product it must be disclosed (affiliates who are reselling your product are included). The consumer should know that the person marketing to you is making money.
3.    If an affiliates makes claims that are not true it appear you could be held responsible. This means you should monitor your affiliates and cancel their agreement as soon as you spot trouble.
4.    100% truthful ad can get you trouble for deceptive advertising because they may not be representative to what the “entire population of buyer” could achieve. The example use talked about a endorsement, though true, mentioned a net gain of $80K dollars that can be attributed to attending a seminar. How many in the audience can expect to achieve that?
5.    To provide an endorsement, one must be engaged as a client, and remain a client as long as the endorsement is being used. I wonder how this will work for a book.  Reading it is usually a onetime event and any gain are typically onetime gains because you read the book.  If you are a client, this relationship must be disclosed. If you stop being a client you must take down the endorsement. If they are not longer a client you must go back to them to see if they still feel this way if you want to use their endorsement. A little fuzzy is it not?

I would suggest you review the sales letter and your web site for potential problems. The FTC can freeze your bank account and not allow mail (your product) to be received if you are suspected of being in violation.

Again, please understand that this is my take based on a webinar I attended and since I am not a lawyer, and the rules are not fully understood, I am sure things will change.

Your Business Coach
Ron Finklestein

What is the one thing…

What is the one thing…

I was meeting with a client the other day and I ask him this question.
“what is the one thing you wish someone had told you…”
I was amazed by his answer. “I wish someone would have told me I would die one day so do the things you love and do it today.”
I have since asked that question to many others business owners and their answers are just as powerful.
I am now asking you that question.
What do you wish someone told you…
Please leave a comment and know your answer may be used in my next book.
If you want to answer but do not want the world to know, please email your answer to me.

Founder of The Entrepreneur’s Advisory Board, The Mastermind Group on Steroids
Ron Finklestein