Short Videos on Business Achievement & Success

Several of my videos on business growth and achieving success have been posted on the World New and Report web site.

This is one place where you can view key videos. The videos and what we cover are listed below. As you can see all are less than 11 minutes (because I know how busy you are.)

Here is the link http://wn.com/rfinklestein

  • Behavior of Successful Business Owners 6:54
  • 7 Secrets to Overcoming Adversity in Business…10:54
  • Anatomy of a Sales Call…6:38
  • How to Grow Sales…9:49
  • What Business Owners Can Do To Grow Their Business…9:56
  • Hey! It is all about taking action…6:57
  • Why Intelligent Self-Interest is Critical to Your Success…5:28
  • Nine Principles for Inspired Action: A New & Targeted Perspective…5:50
  • Only a few ideas…3:39
  • Ownership and Empowerment…2:55
  • Measurable, Repeatable, Predictable…3:12
  • Persistence…3:29
  • Free and inexpensive marketing secrets that works – part 1…9:40
  • It is all about results

Revenue and Profit Enhancement Specialist
Ron Finklestein
ron@ronfinklestein.com
330-990-0788
www.ronfinklestein.com

Homeless-to-25th Wealthiest American (amazing story)

I have never made this kind of opportunity available to my reader. I am not sure I will again. I believe this story is so compelling that I want you hear to hear first hand how someone took themselves from eating out of trash bins and living under a bridge to becoming a billionaire.

Let me cut to the chase, because time is of the essence.

 During the last government bailout of banks (the Savings & Loan crisis) my friend, Bill Bartmann, went from bankruptcy-to-billionaire.

 He’s lived what is arguably the most astounding “rags to riches” story in U.S. history. Who else have you ever heard of going from homeless teenage alcoholic high school drop-out, to the 25th wealthiest American???

Most important and relevant to you, the business opportunity that made Bill wealthy beyond belief is now back with a vengeance after being dormant for more than 10 years. Even better, this same opportunity is now available to individuals who know about it and how to take advantage.

This coming Thursday Bill will be my guest on a special invitation only webinar. During our hour together, Bill will share how he accomplished what he did and he will make major announcement to make that for some on the call will be life altering.

In addition, Bill has agreed to explain the specifics of how you can make money from this “down” economy (while helping others). He’s someone to pay attention to, because in one year during a similar “bad” economy, he amassed $182 million dollars in personal earnings.

Interested? Here’s how to get registered:

Registration:

The Billionaire Nobody Knows: The Astounding Story of How Bill Bartmann Went from Bankrupt-to-Billionaire During the Last Banking Crisis and how he’s doing it again today (this time with partners like you!)

Date: Thursday, August 5th

Time: 2:00 PM EDT/1:00 PM CDT/12:00 PM MDT/11:00 AM PDT

Limit: 1000 attendees (first come, first served)

CLICK HERE TO REGISTER

Or go to http://bit.ly/ronandbill

See you on Thursday Aug 5th!

Ron Finklestein

P.S.  While I promise you will leave this program motivated and also likely with a new path to wealth, I unfortunately can’t accommodate everyone. Our service provider limit is 1000, so if you want to be included go to http://bit.ly/ronandbill right now and get registered. And please exercise the professional courtesy to not take up a spot that someone else would want if you’re not going to definitely attend. Thanks so much!

P.S. Because we all busy please take action now. This webinar fills quickly. I do not plan to send out another notice. If you are interested and cannot make this date and time, please register so you will receive notification of the replay date and time.   

Do People Really Care About What You do?

Be the One to Degree Difference. 

I recently had a tooth remove, it require surgery because it is one of those big ones in the back of my mouth. As I was talking with the surgeon before the procedure he was telling me that his wife didn’t really understand what he did. He went on to say, “Most people don’t even care what I do.” 

I look at him and with all the seriousness I could muster, as I’m sitting in this chair waiting for him to operate on me, I said “ I care right now very much”.  I was amazed by the look on his face because he finally understood that people do care about what he does. He got me to thinking, do people really care about what you do. I don’t think they do. 

I think what they really care about is what they will experience when they work with you. What they want to know is what outcomes they can expect in working with you.  I didn’t really care what the oral surgeon did or how he did it.  What I really cared was that he was going to take away the pain that I was experiencing. Since I believed that I was willing to do what he felt was necessary. 

I cared very deeply about what I was expecting to experience in working with him. I did not care at all about how he did it, especially if he wasn’t going to introduce any more pain. I have come to realize that people don’t really care what you do.  What they really care about is what they will experience in working with you.  This should be you marketing message.

So, if you are wondering if people care about what you do, you’re asking the wrong question.  The real question should be “do people care about what they experience in working with you.”  I would suggest to you, if you’re in business, the answer has to be yes or you shouldn’t be in business. 

 

Ron Finklestein

Your Business Coach

330-990-0788

ron@akris.net.

Implementing the One Degree Difference in Marketing!

 

Implementing the One Degree Difference in Marketing!

“The greater danger for most of us lies not in setting our aim too high and falling short, but in setting our aim too low and achieving our mark.” — Michelangelo

The One Degree Difference: In one critical moment you can change your life with change in a single thought.

It is essential that you implement the One Degree Difference in marketing. When you do this it makes is easy for others to understand: what you do, why you do it, and what is in it for your prospects when they join you as a customer.

How do you implement the One Degree Difference in your business?

1.       Get really clear on who are your best customers/prospects.

2.       Clearly articulate what is in it for your prospects when they do business with you. You might hear this defined as having a unique value proposition that speaks to your prospects.

3.       Make it easy for other to buy from you. You can do this by taking your service (if you are in the service industry) and converting it to a product. This makes it easy for others to understand.

4.       Write educational marketing documents that help others to understand why it is in their best interest to work with you.

5.       Supply endorsement / testimonials to make it safe for them to see your value. These need to come from your clients.

How do you do this?

Ask. Ask your existing customers why they buy from you. Ask others what they look for, specific to your product or services. Call competitors and tell them you are doing research and ask permission to ask them some questions. Be sensitive of their time. My experience is that they will be happy to tell you about their successes.

Lastly test. Surround yourself with a mastermind group or a board of advisors and test your material. Request specific feedback concerning what they liked, disliked, needs changed, added or removed. I find this part to be the most valuable, especially if you have the right people on your board. The right people are people who want you to succeed and are willing to tell you what they think. Park your ego at the door and know the feedback is not personal.

This is especially important if you are experiencing any of the following problems:

·         Prospects don’t understand what you do.

·         You have no trouble getting in front of prospects and you are frustrated because they are not buying from you.

·         You cannot articulate why people should buy from you.

·         You have no clear processes. As a result, you find yourself babysitting your employees and business is suffering.

·         You know the Internet can be a powerful lead generation and sales tool and you don’t know how to take advantage of this powerful tool. What do others do that you don’t?

·         You are frustrated because you do not know what to say or do once you get in front of a prospect.

·         You are afraid. You do not know who to trust. But you know you need help.

Take control and experience the One Degree Difference in your business.

Your Business Coach

Ron Finklestein

The Small Business Success Expert

Follow Me On Twitter  http://twitter.com/rfinklestein
Register for my newsletter http://www.rpfgroupinc.com
Follow Me On Facebook http://www.facebook.com/ronald.finklestein330-990-0788

ron@akris.net


It is all about results and only results!

I have been running advisory board for several years now and I have been asked why I offer a 100% return on your investment guarantee to the board members.

The answer is simple: we get results.

Let me share with you a case study.

I had a company owner join The Entrepreneur’s Advisory Board because he wasn’t closing any sales. Here are the three steps we took to help him:

1.His advisors had him create a presentation of 30 minutes he would take all his prospects through. This accomplished three things for him:

a.It slowed him down. He knew his product so well that his prospects could not keep up with him. This caused several problems for him.

b.We reviewed the presentation and his delivery for clarity and focus and made recommendation for improvement. During the presentation we had him include specific questions to get the prospect involved.

c.We changed the focus of the sales presentation from “look how great we are” to “here is what is in it for you” when you work with us.

As a result of that approach three things happened:

1.He started to understand his prospects differently. Objections started coming up that he had not heard before. We started to address each objection in turn and craft specific remedies to help the prospect understand better.

2.We saved him a lot of money in marketing because there was no need to leave behind marketing collateral. His prospects understood the product and process and what was in it for them when they worked together.

3.He realized he was selling into the wrong markets

He kept changing his presentation as he learned about his customers and addressed the objections in his presentation.
He changed his market from manufacturers to professional services firms and he determined the major hurtle that prevented his clients from moving forward with him and addressed this right up front in his sales presentation (they were concerned about the amount of time it would take.) He assured them it would take just a few hours and not the weeks of they thought they would need. He backed it up with a guarantee: if it took more time than planned he would reduce his price 10%.
After a lot of hard work his backlog grew to 10 good opportunities. He closed his first big opportunity recently that he expects will put 100K in his pocket over the next 12 months.
It was really fun for his group of advisory to watch the stress leave his body, see the smile come back to his face and watch work be fun again.

Not bad for six months of work.

Do all my clients get these results? Of course not. Not all clients are as coachable. Not all clients will work as hard and not all client will change their behavior when something is not working. He did everything that was asked to do.
Over the course of the next few weeks I will be posting more studies. I do not what you to think this was an accident or a onetime event. It was not.

Call me if you want to see how The Entrepreneur’s Advisory Board can help your business. If you are a business coach or a business consultant and you want to offer an advisory board service to your client please let me know.

Your Professional Business Coach
Ron Finklestein
330-990-0788
ron@akris.net

What is Your Legacy?

What is Your Legacy?

 

I am often asked how to deal with the rapid rate of change, how to get more discipline and become more focused? If this is something you are interested in please read on but it is one of my more lengthy articles.

 

These questions seem to come from people being pulled in many different directions by sometime conflicting obligations: family, business, and customers, to name a few. I am experiencing these questions more and more and I want to share them because they seem to be a concern to so many people.

 

My answer is always the same.  I always ask the same questions. What do you do? Inevitability I always get the same respond. I am a stock broker, or an accountant, or a business coach or (fill in the blank). My response is always the same: that is not what you do, that is how you do it!

 

I then see a look of confusion set in. Sometimes the arms will fold indicating some defensiveness. Other times, they remain open but the confusion remains. What they are really saying is “What in the heck is this guy talking about?”

 

When they ask me that question I ask them another question, a specific, purposeful question. What legacy do you want to leave? How do you want your significant other, your children, your coworkers, and friends to think of you after your leave this world? What do you want your life to stand for? How do you want to be remembered? I ask these questions because this is what you do, your profession is how you answer these questions.

 

Some will say I want my family to remember me for always doing the right thing. Other will say I want to know I impacted many lives in a positive way. After further discussion I ask some clarifying questions such as “what does impact mean?” or “can you define positive?”

 

Maybe an example will help.

 

I recently met with someone who is a financial planner who was doing well and struggling to work less and work with higher net worth investors?

 

“What do you do?”

“I am a financial planner.”

“What outcomes do people experience in working with you?”

After a pause he said “we many products and services to handle most of your financial needs.”

“If I were to hire you, what would you tell me that differentiate you from the thousands of planner who want my business?

Short Pause

“I have these tools, and we do this, and etc”

I said “those are tools, tricks of the trade you use, what is the outcome I can expect in working with you?”

Longer pause

He finally said somewhat tentatively “we do not want to be greedy. We want you to make money. We put a plan in place that works for you, a plan you do not have to worry about. This allows you to sleep better at night knowing that that your finances are safe in these turbulent times?”

 

My comment back was “you help me get a good night sleep because we do not have to worry about risky investments, timing the market or any of that other stuff?

 

“Yes”

 

“Why do you do that?”

 

“Because it is the right thing to do!”

 

I said “so the legacy you want to leave is one of honesty, integrity and doing the right thing in dealing with others and they way you do that is through financial planning?”

 

“Yes”

 

“We can work with that!”

 

The financial planner was not just managing his clients’ money. He is saying that his legacy is teaching his children to do the right things. He is saying to his client’s I will take care of you because it is the right thing to do.

 

My next question to him was simply.

 

“If you want to manage money of people making millions and tens of millions of dollars, what behaviors do people who manage those kinds of portfolios do that you need to implement that allows you to be consistent with the legacy you want to leave?”

 

Let’s go back to the beginning of the article. How does this apply to be more disciplined in my business?

 

Simple. 

 

When you are faced with a decision you must test this decision against what you want to achieve in your legacy (or purpose). If what you are asked to do does not match up with your legacy/purpose then do not do it. It is that simple. The problem is getting clear on your purpose. The problem is thinking about your legacy. The problem is making a decision.

 

Many people are afraid of a making a decision because they do not know what they want or they are unclear how to achieve it.

 

Think about this for a moment: what kind of person must you become to achieve your purpose, to leave your desired legacy?

 

The purpose of this discussion is to help you become the type of person you want to be become and attract to you the type of person others want to work with and be with.

  

The purpose of this discussion is to help you make decisions based on something more important to you than what is convenient.

 

The purpose of this discussion is to simplify the decision making process so you focus on what is important.

 

In my case it is very simple. I want relationships that meet these criteria: I want to work with people who are honest, I want to work with people who have integrity, I want to work with people who believe in common sense.

 

Honest means they will tell what they believe to be right and fair and not lie to me.

 

Integrity means they will do what they say.

 

Common sense is defined as creating a win/win approach for both parties.

 

My life is simple. Every decision is based on those three criteria.

 

I have the same approach to my business. If I am approached with an opportunity, possible client, etc, I evaluate them the same way I do my other activities and I ask myself how doing a specific action will take me closer to my purpose. If it doesn’t I don’t, it is that simple for me.

 

As Stephen Covey says in his book Seven Habits of Highly Effective People, Start with the end in mind! The end in this case is your legacy.

 

Your business Coach

 

Ron Finklestein

330-990-0788

ron@akris.net   

 

 

       

No Cost, No Obligation Assessment

If you are a business owner looking for a business coach looking to make changes in your business and you live in any of the following communities, I will visit your office and provide a one hour, no cost, and no obligation, to see if it makes sense for us to work together.

Nothing is off the agenda. We can discuss lead generation, and lead generation techniques, peer groups, advisory boards, leadership, building effective teams, growing sales, increasing revenues,  people effectiveness, teambuilding, small business marketing, business coaching, performance management, to name a few.
Just email me at ron@akris.net (or call at 330-990-0788) to schedule your date and time.

The following locations are within easy driving distance and I would be happy to visit. If you are outside this area, please contact me. Though I may not be able to visit I can provide the same service over the phone, via email or over the Internet.

Summit County
Cuyahoga Falls
Stow
Hudson
Barberton
Norton
Green
Springfield
Tallmadge
Mogadore
Richfield
Peninsula
Fairlawn
Bath
Copley
Coventry
Silver Lake
Sagamore Hills
Boston Heights
Macedonia
Montrose

Canton and all Stark County Ohio including:
Uniontown
Alliance
Jackson Township
North Canton
Canal Fulton
Massillon
Hartville
Waynesburg
Sugar Creek
Louisville
Minerva
E. Sparta
Brewster
Medina and all Medina County Ohio including:
Brunswick
Hinckley
Brecksville
Granger
Sharon
Wadsworth
Westfield
Litchfield
Guilford
Lafayette
Kent and all Portage County Ohio including:
Ravenna
Brimfiled
Suffield
Randolph
Rootstown
Streetsboro
Atwater
Deerfield
Aurora
Freedom
Hiram
Edinburg
Palmyra
Shalersville
Wayne County Ohio including:
Wooster
Doylestown
West Salem
Canaan
Marshallville
Orrville
Dalton
Sugar Creek
Lebanon
Shreeve
Maysville
Congress
Creston
Sterling
Rittman
Smithville
Fredericksburg
Apple Creek
Kidron
Carrol County
Tuscarawas County
Lake County
Geauga County
Cuyahoga County
Bay Village
Beachwood
Bedford
Bedford Heights
Bentleyville
Berea
Bratenahl
Brecksville
Broadview Heights
Brook Park
Brooklyn
Brooklyn Heights
Chagrin Falls
Chagrin Falls Township Township
Cleveland (County Seat)
Cleveland Heights
Cuyahoga Heights
East Cleveland
Euclid
Fairview Park
Garfield Heights
Gates Mills
Glenwillow
Highland Heights
Highland Hills
Hunting Valley (part)
Independence
Lakewood
Linndale
Lyndhurst
Maple Heights
Mayfield
Mayfield Heights
Middleburg Heights
Moreland Hills
Newburgh Heights
North Olmsted
North Randall
North Royalton
Oakwood
Olmsted Falls
Olmsted Township Township
Orange
Parma
Parma Heights
Pepper Pike
Richmond Heights
Rocky River
Seven Hills
Shaker Heights
Solon
South Euclid
Strongsville
University Heights
Valley View
Walton Hills
Warrensville Heights
Westlake
Woodmere

Lorain County
Amherst
Avon
Avon Lake
Beaver Park
Belden
Brentwood Lake
Brighton
Columbia Center
Columbia Hills Corners
Columbia Station
Elyria
Lorain
North Eaton
North Ridgeville
Oberlin
Penfield
Penfield Junction
Pittsfield 
Rochester

Just a quick review. Nothing is off the agenda. We can discuss lead generation, and lead generation techniques, peer groups, advisory boards, leadership, building effective teams, growing sales, increasing revenues,  people effectiveness, teambuilding, small business marketing, business coaching, performance management, to name a few.

Just email me at ron@akris.net (or call at 330-990-0788) to schedule your date and time.

The following locations are within easy driving distance and I would be happy to visit. If you are outside this area, please contact me. Though I may not be able to visit I can provide the same service over the phone, via email or over the Internet.

Marketing to Four Generations Working Side by Side

It is all about Marketing, expecially to the Four Generations now Working Side by Side.

I was watching Terri Murphy (www.ilearingglobal.biz/ronf) discuss the communications stlyes of the different age groups. According to Terri Murphy, there has been no other time in history where we have four generations working side by side. All required different communication style when you are marketing.

The Civic group is ages 61 and up. They demand respect. For effective communications, they like written or spoken communications and consider texting rude.
 
Baby Boomers, ages 44-60, likes long lasting relationships, stability, respect, and will delay gratification to get what they want. They tend to focus on team goals. For effective communications, they prefer email communication. Some will use texting but overall they tend to avoid texting.

Gen Xers, ages 32-43, are into personal gratification, like a sense of community. They are the original latch key children. They are independent and like change. For effective communications,, They like you to speak their language get right to the point.  They want you be supportive in action and words.
 
Gen Yers, ages 14 – 31, are confident, like technology and like to use technology for community building. This age group prefers text message, like 24×7 self service web sites and they are not brand loyal. They like a good price and good buying experience. For effective communications,, it is all about them. They prefer non-traditions work policy.

It is interesting that some new marketing tactics is direct marketing to the cell phone via text messaging. The yourg generations loves this concept. Many of the older adults I talked with find it to be another unwanted intrusion into their personal space.

What do you think?

Ron Finklestein
You are the action you take
Business Coach
330-990-0788
ron@akris.net
 

Dr. Phil or Napoleon Hill! (or just schizophrenic)

I am starting to get develop an identity crisis. My client’s have started calling me the Dr. Phil of business coaching because of the tough love and my no excuse approach to business coaching. 

 

I recently published my fourth book called Nine Principles to Inspired Action: A New & Targeted Perspective. A gentleman from New York read the book and called me up and he said “You are the new Napoleon Hill!” I was totally unprepared for his comments. 

 

I said: “Thank You. But want do you mean?” 

 

He started to going into details about my last book as he talked about how I took the materials in Think and Grow Rich to a whole new level. 

 

Needless to say, I am flattered. Who would not be flatter when being mentioned in the same sentence with Napoleon Hill and Dr. Phil. But let me be clear. I am only doing what I love: learning and sharing what I have learned. I do not what to confuse anyone, claim an identity that is not me or appear schizophrenic. I care deeply about my client’s success and I believe I need to stay ahead of them so I can continue to add value.  Some of the people who have impacted me the most, almost no one knows about. These are people who are my Business Mastery Advisory Board. Yes, I practice what I preach. Many of the concepts I write about hit my Advisory Board first, my client’s second and my blog third. 

 

The book Nine Principles for inspired Action took six years to research, test and write and it is the results of studying over 500 success small business owners (and many who were not successful). I chose small business because there has been much research done of very successful people but little that distills the behavior of the common man into action items that can be implemented immediately. The funny thing about this book is that it was never intended to be a book. I did this research for me and my clients, to help them and me be more successful. I want to continue to grow and prosper and get results. 

 

After I understood and distilled what I learned, I build several coaching programs to test drive these concepts. The results were powerful. So powerful that on one of my coaching programs I now offer a 100% guarantee. Simply put, if you do not recover the entire cost of the program I will refund the difference. I can do that because the clients who followed the process get results; those who did not follow the process do not get the results. All I did was formalize what they were already achieving in a measurable, repeatable and predictable way. 

 

My goal is to reach one million people with the concepts in this book. I am so passionate about this goal that I am giving away my methodology to any business coach, management consultant, small business owner or business executive that are looking for a way to get results, grow their business and generate more money. There is a catch though. You have to be trained in the process. The training is very affordably because I want interested parties to have some skin in the games so I know they are serious.

 

If you are someone who wants to achieve results, pick up the book. It is available on amazon.com. After you read the book, post your comments on Amazon so others can benefit from your efforts. I know some of the concepts in the book are controversial and will not be well received by some people. I am ok with that, because success, in today’s day and age requires us to think differently.

 

If you want to learn more about using my methodology in your business call me at 330-990-0788. I will answer any questions you have. 

 

Ron Finklestein

The Dr. Phil of Business Coaches or The Next Napoleon Hill, you choose

330-990-0788

ron@akris.net

 

.

Shortening my Path to Success.

I recently completed an offsite with my Business Mastery Advisory Board. I think of this as shortening my path to success. 

 

We do these once a year with members who see the value in spending time working on their business to get ready for the next year, ask for help in clarifying issues that hold us back, solicit objective feedback on issues that are important to us and create deeper, more meaningful relationships. 

 

I am always reluctant to take 2 full days away, not including the prep time required, but after I attend one of these events, I see things so much clearer. I have 20 pages of notes and I recorded much of the weekend so others can listen to their working sessions. These recording are so powerful because we receive so much useful info it is impossible to take notes and capture everything. The recording allow us to review this info at a more leisurely pace so we can be total present and really hear what was said. 

 

These weekends are especially valuable because the people who attend typically play all out in providing feedback: the good, the bad, the ugly. All this is necessary to move forward in whatever our chosen endeavors.

 

I formed these Business Mastery Advisory Boards and participate in them because they are necessary. We are so close to ourselves that we cannot see our strengths, weaknesses, opportunities and possibilities with this feedback.

 

The principles that drive the Business Mastery Advisory Boards are documented in the book Nine Principles for Inspired Action: A New & Targeted Perspective. It is available on www.amazon.com. Since this book is just being released, my goal in attending the weekend retreat was to ask for help in how I can get these principles into the hands of over one million people. This is a big harry audacious goal I set because I have seen and experience the positive impact these principles had on me and my members of my boards. 

 

We spent almost two hours working on this and came up with 100 possible ideas. It is now my opportunity to filter through this content and figure out what will work. That is 100 more ideas then I had going into the weekend. If you do not think two hours is much time, try drinking from a fire hose; because that is what is was like. If you have not experienced six high powered thinkers, who see things differently, who are willing to share their knowledge for your benefit and success, with no hidden agenda, then you have missed something powerful. 

 

For the other members, we helped with strategy and business development issues, operational issues, family and life issues and launching a new business. Strategies were created, action items suggested, alliances formed, accountability partners created and results measured (we went back to last years’ accountability items to see what changed or was left unfinished). 

 

Because of privacy and confidential issues I will not share more. One of the rules is 100% confidentially. 

 

If you want to learn more about how a Business Mastery Advisory Board can help you grow, prosper and get results through purposeful action, give me a call.

 

Ron Finklestein

330-990-0788

ron@akris.net