It is Not Your Fault but it is Your Responsibility

Here is a short (one minute and 58 seconds) video where Ron Finklestein is discussing ownership and the role ownership play in creating personal and business empowerment. This is a short segment of a much longer program where Ron Finklestein was discussing the role our beliefs play and how our beliefs either help us or hurt us in achieving our goals. This presentation was given to the association American Association of Quality, Cleveland Chapter.

Take a minutes and see how this simple principle can and will change not only how you think and act but the results you achieve.

Ron Finklestein
330-990-0788 to learn how Ron can speak to your organization.

Build Better Relationship, Grow Sales, Revenue and Profits

True profit and revenue growth comes from within, not form with out. What I mean is your personal growth in a large part drives your success. I learned that when I learned and applied The Platinum Rule in my own life. The Platinum Rule helped me create a great marriage and strong relationships with my children.

Because my personal experience has been so positive, I approached Dr. Alessandra about using this concept in all areas of business. I put together a DVD on The Platinum Rule (TPR).  TPR was created by Dr. Tony Alessandra. TPR is defined as Treating Others the Way They Want to be Treated.

In this video you not only learn TPR, you are shown how to apply what you learn. This DVD  will work for anyone trying to build better relationship, but the primary audience is small business owners who want an edge in sales or improvement in their marketing. Additional applications include building better relationships with their employees and significant others. Many of my clients use it to take the stress out of their relationships: with peers, family, customers, prospects, and employees.

Check it out here.

The material is based on a book I coauthored with Dr. Alessandra and Scott Zimmerman called The Platinum Rule for Small Business Mastery. The book focuses on the application of TPR in twelve areas of business. The DVD only cover TPR but the book covers the application of TPR in sales, marketing, customer services, IT, business process, and business planning to name just a few areas of application.

I invite you to check it out to how TPR DVD will help you with your business challenges.

Ron Finklestein
Revenue and Profit Enhancement Specialist

Tools to Improve Effectiveness, Efficiency and Productivity

Improve Effectiveness, Efficiency and Productivity

Today I want to write about something different:Tools I used within my own business, that are effective for me. Tools I have shared with my clients.

I do this because there are so many tools and many are effective and many are not. I hope to shorten your learning curve and help you increase your effectiveness and productivity.

Here we go.

EverNote: Evernote is a tool to capture data and information and organization it in a way useful to you. I have not used it long but what I really like is that it runs on all the platforms I use (ipad, PC and android). When I enter some data or action item it syncs with the other platforms. This allows me to stop worrying about what tool I am using that day. The info is on all platforms. I take notes with my clients using my ipad and I access the info from my phone when my ipad is not with me. I can also access it on my PC when I have lots of work to do. The investment is free (with some minor limitations – otherwise $45/year.) Well worth the time to check this out:

World Ventures: I have been involved with World Ventures for several months. World Ventures is a travel/vacation web site with some of the best prices on the web. I subscribe to this for three reasons:
1. I want to travel more and I need to make travel a priority
2. I do business travel and I get paid when I make my reservation through my web portal You get your own web portal when you sign up.
3. My clients get stressed from running a business. I will send them dream trips so they can get away. We sometimes get too involved in our business and we need time away. These dream trip vacations are priced are really low. If you are looking for a business this could be the one.

(NOTE: this is one of the businesses I expect to be involved in after I retire to stay young.) Call me if you have questions. My contact info is below. It is a membership site and costs do very depending on your options. Check it out or book your travel here:

What I am finding it that business owners are making the investment in the site to help offset travel expenses for business travel and making the dream vacation portal available to employees to improve employee morale.

The next post will cover some additional tools.

Your Business Coach
Ron Finklestein

Solopreneurs and Small Business Owner: Business Growth Seminar

Are you trying to grow sales and you feel stuck? Do you feel your business runs you instead of you running it? Do need someone to help you but you do not have a lot of money and time to waste on long-term, nonproductive meetings. You want help but you don’t know who to trust? Are you tired of going it alone? If you answered yes to any of these questions please read on.

Who Should Attend

1. Business owners with 10 or less employees
2. Home based business owners
3. Professionals who must sell themselves

Why You Should Attend
1. Learn and understand the six questions every prospect wants answered about you and your company before they buy from you
2. Understand the nine behaviors successful people implement daily (and why they are important to your success)
3. Learn and address the one critical issue all business owners must address in marketing their business
4. See if you business is at risk. Learn the top 8 reasons a business fails and how to avoid this situation

What Your Will Learn
1. How to increase sales
2. How to change your behavior to get the desired results
3. Why your peers are essential element in your success
4. How to think differently about your business
5. Why personal and professional growth are requirements of business success

Presenter: Ronald Finklestein, President of RPF GROUP INC., is an international author, speaker, business coach & consultant and facility member with Ron has published three books:
• 49 Marketing Secrets (THAT WORK) to Grow Sales
• The Platinum Rule for Small Business Mastery
• Nine Principles for Inspired Action: A New & Targeted Perspective.

9/8/10 (Registration is require and attendance is limited to 10 business owners) 7:45 AM to 10 AM Canton, Ohio 1:30 – 3:30 PM – Fairlawn, Ohio
9/9/10 (Registration is require and attendance is limited to 10 business owners) 1:30- 3:30 PM – Fairlawn, Ohio

Call Ron Finklestein with questions: or 330-990-0788

What is the value of the people you know?

What is the value of the people you know?

The One Degree Difference is in the people you know. 

I recently came back from a conference called SANG, short for speakers and networking group.  And I have met several very, very successful people and what was really interesting to me is what I found is that you always perform up to the level of the people that you are working with.

I’ve work very hard to creating some relationships with some of these individuals because I know that I really have to step up my games significantly to bring value.  Let me give you an example, I met Bill Bartmann. Bill is a billionaire. I had known of his material through a company called iLearningGlobal.  He and I were on the faculty there – and his goal setting process is just phenomenal.

I went to this conference specifically to meet him because I knew he was registered. When I met him, I told him all my clients had to watch his videos on goal setting because they were so good. All he said was “That’s great here’s a login to my website take whatever information you need, plagiarize it, copy and use it as long as it provides value.”

As we explored how we might help each other he said “Let’s starts small. Prove to me you can deliver what you say. If you say you can deliver and you do then we can take the next step. If you don’t then there’s no reason for us to talk.”  I loved his directness. He wasn’t mean or malicious.  His comment was not made because it was angry. It wasn’t done out of bitterness.  It was just a statement of fact. What he was really saying was “I am a busy man and I want to work with successful people.  I have a strong need to achieve and if you can help me with that then we can do business, if you can’t we won’t.”

So, thank you Bill for that wonderful piece of advice and for helping me make a one degree shift in my thinking.  I wish more people could so direct and forthright as you. If you read this Bill, please know that I am very grateful for your comments and I promise to be more direct with my readers and clients. I’m passing your advice on to my readers. 

Ron Finklestein
Business Growth
Your Business Coach



ps. Please not Bill I will do what I said I would or you will be the first to know.




[Audio Ends]

The One Degree Difference – Change our Thinking, Change Your Life!

The One Degree Difference
Here is a short 13 minute video that discusses the One Degree Difference and how to implement in your life.
Learn how the one degree difference can change your life easily and effectively.

Comments welcome.

The One Degree Difference @ Yahoo! Video
Ron Finklestein
Small Business Coach
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Do Others Know the Answer to This Question “What Do You Do?”

When I meet with someone the meeting typically started with this question: What do you do? The answer was always: I am a financial planner, I am an accountant, I am a business coach, etc. I always found this to be an inadequate answer because it does not tell me anything.

I change the question to “what outcomes do your customers experience in working with you?” and found even less could answer that question.

I change the question a third time and I now ask “why would I choose you from the hundreds or thousands of people who do what you do?” Still blank stares. I never thought these we tough questions nor did I think they should be tough questions but questions every sales and marketing professional should know the answers to.

I can to the realization that people confuse what they do with how they do it.

Let’s talk about how one man addressed this issue. I have written about Walt Disney before so let’s use him again as an example of a master marketer.

Walt Disney came from what some would consider to be an abusive household. This upbringing influenced his business life in a powerful and dynamic way.

If you were to ask Walt Disney what he did he would say something like this “we create family memories.”

I still remember, so many years ago, the first time I watched the wizard’s dual between Merlin and Mad Madam Min. If you have not seen this video please click on the link below and enjoy the next five minutes. It will be some of the best fun you will have all day.

He was the best at marketing. You realize this when you watch scenes from Bambi where you got to meet the rabbit named Thumper and the skunk named Flewer.

He taught the value of truthful communication in Pinocchio.

Or the value of persistence as Wort, as he was called, pulled the sword out of the stone.

I bet you have memories of your own from The Lion King or Finding Nemo or the hundreds of other movies the Disney Corporation created. You might remember a trip to Disneyworld or Epicot Center or maybe watching the Mickey Mouse Club as you grew up.

Disney made memories. He used his books and movies as tools of his trade but his company was build from the ground up to create memories. Some would suggest they were memories he wanted to have as he was growing up.

So the next time you meet with someone and they ask you what you do, think about the memory you make for your customers or clients and answer accordingly. If you do not know, then ask your customers. They can and will tell you. Use this knowledge to communicate with your prospects your marketing message.

Your Business Coach
Ron Finklestein

How to Recession Proof Your Business

How to Recession Proof Your Business

What’s the common mistake most businesses make in a recession?    I believe business owners, especially new business owners, make nine fundamental mistakes, especially in a market downturn.

These nine common mistakes have been identified by interviewing hundreds of business owners: the good, the bad, and the ugly. The good ones do things right. The bad ones have never been taught to be business owners. It is something they learn as they go. These owners probably never planned to be a business owner but through circumstances, they find they are running their own business. Many never make the adjustment.

I took the best behaviors from the business owner I interviewed over the years and distilled them into nine specific behaviors. I compared them against my clients’ behaviors and the behaviors of other successful business people I met. I found them to be valid. I then introduced these behaviors in a coaching program that drives these specific behaviors.

When the economy gets bad, business owners lose all discipline and focus they had when they created a successful business. Instead of being more discipline they tend to go after everything. This is a problem because they dilute their already limited resources by trying to do too many things or being all things to all people. 

The key to success lies in how well you create an “attitude of success.” My studies have shown that there are nine behaviors that all successful people exhibit, especially in an economic downturn. When these behaviors are implemented in the highest levels of an organization and are combined with the correct attitude, they cascade down through the organization. Successful business owners understand that the organization they manage takes on the attitude of the top person in the organization, and they strive to ensure that their behaviors reflect this. To be successful you must implement these nine behaviors.

1. Become Selfishness – Get Clear on What is Important  When I say successful companies are selfish, I am not referring to the childish behavior of everything is “mine, mine, mine.” I am referring to a mature selfishness that allows them to make decisions based on the outcomes they want to experience.

Being selfish asks, “How do I protect my time, energy, and money so I am only spending them on those things that will take me closer to my goals?” This kind of selfishness allows them to make sure their precious resources are only being spent on activities that benefit their company. But, until they can define the types of customers they want to attract and the problems they solve for them, it is very hard to be selfish. They must get clear and stay focused on their strengths. All decisions must be based on being selfish with your time, energy and money. You must ask yourself “what is the best return for the investment?”

2. Stay Focused on What is Important. It is very hard for a company to be focused if you don’t know where you are going. The dictionary defines focus as “close or narrow attention; concentration.” Without a clear perspective, you cannot focus on the desired outcome. It is too easy to become distracted, unorganized, and inconsistent. When you understand what it is you are to be selfish about, you generate a clear focus—a sense of purpose. There are two questions you must always ask yourself. “Is what I am doing taking me closer to my goal (selfishness)? If not, why am I doing it?”

3. Be Disciplined by Creating Corporate Habits that Work Discipline is controlled behavior resulting from training and self-control. Your mind is made up. You have decided to achieve your marketing goals.

Being disciplined means you will not abandon your goals. Discipline has taught you that business life is not smooth and that there will be rough spots. Experience has taught you that by being disciplined, you can get through the tough spots. Your eye is on the target, and you have the discipline of a laser-guided missile; you seek out your objectives, and your focus never falters. Think of discipline as the creation of personal and corporate habits that you do over and over again, because they work.

4. Persistence – Stay the Course. Webster’s Dictionary defines persistence as the continuance of an effect after the cause is removed. Once you take the time to create a marketing strategy and implement a marketing plan, your goals will be clear. And when you are focused, disciplined, and selfish, your persistence allows you to see any unplanned obstacles not as problems, but as opportunities. After all, if it was easy, anyone could accomplish what you are accomplishing. But not everyone is on the field of battle with you. They see obstacles and stop. You see obstacles and opportunities.  You keep your eyes clearly fixed on your objectives; you try different things to overcome these obstacles. You know where you are going; you know you can’t be stopped. You know that your persistence is what drives you forward. You will find a way around any obstacle, and keep right on going. 

5. Ownership – It You Don’t Own It, You Can Not Change it.  Ownership is the state of being an owner. It is taking the legal right to the possession of a thing. Not only tangible things, but also your dreams, your goals, your business, and your life; if you do not take ownership for achieving your dreams, who will? You cannot blame the market or the economy for your problems. You must take ownership or you cannot take action to address the problem. Taking ownership is about change—making the change necessary to move forward, changing behaviors that are not working, and dealing with the world as it is and not as you want it to be. 

You own the outcome because you are clear about where you want to go, and you take ownership for it. With ownership, you know that if you are not getting your desired results, you can take action and change the outcome. Ownership is so very empowering. You know that if you do not have the skills, you can learn or hire someone to teach you. 

6. Measure Everything – Orientation toward Results. Results mean ending in a particular way. Once you define your goals—the outcomes you want to achieve—and how you want things to end, you can take ownership to create your desired outcomes. You can create the results. It is now a matter of implementing the behaviors that will drive those results.  When you don’t get the results you want, you fall back on persistence, ownership, focus, and discipline, and know that you have the skills, the drive, the desire, the knowledge, and the road map that will take you where you want to go. Results are simply a way of measuring your success. You either get the job done, or you don’t. If you don’t, because of your ownership, you go back and try something different. No excuses. No remorse. Only results. You understand that there is no trying; only doing. 

7.  Success is Dependent on Your People Effectiveness All successful people understand that their success comes with, and through, other people. Successful people recognize these individuals and appreciate them for their contribution to the results. Understand who your best customers are and treat them like gods. Determine who will help you (employees, referral partners, business associates, etc), why they will help you and how you can help them. 

8. Only the Right Ideas- Not All Idea are Created Equal Most people have an abundance of ideas and this is the problem. Once they get selfish by focusing on one specific goal, they can generate ideas that allow them to implement their intelligent self-interest. This will move them to new level, both personally and professionally. If they are not clear, the abundance of ideas will just get further off track. Getting selfish is very important here. It is also important to understand that ideas typically come from others.

9. Defining Success as Taking Action. Success, in the original sense of the word, simply means to take action. When in doubt, do something – anything. Successful people understand that they can always correct something that is not working. They also understand they cannot correct an action that is not taken.

Do not be confused by the outcome of success: new car, new house, more time off, money etc. These are outcomes of success. They are not success. Success, simply defined, is taking action. When you take action you can achieve the outcomes of success. 

Many time people have a great idea. They believe their idea will lead them to success but they have no idea how to move forward. Or, they have so many ideas that they cannot make up their mind. Successful people know they need people to help them implement their ideas.

About the  Author

Ronald Finklestein, President of AKRIS, INC, is a small business success expert, business coach, consultant, speaker, author, and trainer, and has published three books, 49 Marketing Secrets (THAT WORK) to Grow Sales (, Celebrating Success! Fourteen Ways to a Successful Company and The Platinum Rule to Small Business Mastery. Ron’s client have increase sales 35% year over year, experienced 150% return on investment, opened new markets and created new products that have transformed companies. Finklestein is available for coaching and consulting, speaking engagements, workshops, and seminars. You can contact him at or (330) 990-0788. Sign up for his newsletter at All the books mentioned above are available on   


Ron’s next book, Taking Inspired Action will be released in Jan 2009.